Climacond is an HVACR (Heating, Ventilation and Air Conditioning) mechanical company, which supplies and installs HVACR systems for commercial and high-end properties in the Middle East and provides mechanical services such as plumbing, water and drainage systems. The client engaged Notaclinic design agency to create a new corporate identity that would help the company stand out in the marketplace. Notaclinic used the flow of air to express the HVACR systems, combined with the initial letter “C”. The new identity is later implemented on all Climacond’s communications and marketing literature.